Adobe Project 1324
The spring of my senior year in college, I worked at renowned agency Laundry Service for Adobe's Project1324 account. As social media intern, I produced some of the client’s highest performing features, with one series receiving over 5,000 likes, 470 shares, and 60 comments on Facebook alone.
I also engaged directly with users on a daily basis, answering inquiries, highlighting user-generated content, and growing the client's audience. I created an ongoing database of young creatives advocating for social change. Many of these artists were selected for their own content series, rising to the top of the account's most popular posts. My database is still utilized today.
Alix Gutierrez for Project1324
I flew to Los Angeles in the spring of 2016 to photograph and interview emerging illustrator Alix Gutierrez at home in her studio. My photographs for Adobe were featured on the Project1324 Instagram and Facebook, fostering important conversation on the challenges facing female artists in a cutthroat industry.
♡ 2.9k likes, 116 shares, and 19 comments on Facebook (x).
All photographs by Maddie Maschger — 2016
Beryl Allee for Project1324
Beryl Allee was one of the artists I knew directly and brought to Adobe. She was photographed by an in-house photographer, and my team and I wrote the copy for her feature. I interviewed Beryl about her work as a young animator and her film, 'Projection,' which explores the bias through which we view other people. Beryl's work was so on-target with our client's audience that her story became one of the top-performing features of all time.
♡ 5.5k likes, 490 shares, and 50 comments on Facebook (x).
More work for Adobe Project1324
As social media coordinator, my job was to create engaging content and to speak directly with users. One of my favorite ways to stimulate engagement was simple polls like the one above that really connected with our community of young artists.
I found Kara Haupt for Adobe Project1324 and interviewed her for her Creative Weekends content series. The photos to the right are a part of this feature as well.