Social Media Portfolio

 

Social Media Portfolio

Here you'll find a small sampling of the work I've created over the years for brands and online communities.
These are a few of the posts and campaigns I had a hand in producing, with my role for each outlined below.

 
 

Warby Parker - Summer '17

I created a series of lifestyle and product images for Warby Parker's Summer 2017 Instagram campaign.

These are the images and copy I produced. 

 
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"Find your perfect pair for Pride. #lovewins"

 
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"Wear summer well with Haskell in Crystal and Manzanita. 🎨  #coloroutsidethelines"

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"Show your stripes with Caspar in Jet Black ☀️ #trueblue" 

 
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"What's in your summer stack? 📚 ☕️ #warbyreadinglist"

 
 

Warby Parker - Outtakes

Here are some of the shots that didn't make my final cut, but still have my heart.

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Warby Parker - Branded Content

As Brand Lead at Warby Parker, it was my responsibility to capture the essence of Portland life each week at the Warby Parker 'Do Good Arcade,' creating original content for the company Instagram. My posts regularly received 2,000–4,000 likes. 

I was also responsible for organizing and executing events from conception at our store, like our hot cocoa Mad Libs bash 'Just Add Words,' our pup party 'Warby Barker,' and our annual birthday celebration. I documented these events and delivered images to our headquarters in New York.

Here are some of the highlights from my time at Warby Parker. 

 
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♡ 2,101 likes 💬  19 comments "Making new friends at our #dogoodarcade in Portland!" (x)

♡ 2,101 likes 💬  19 comments
"Making new friends at our #dogoodarcade in Portland!" (x)

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♡ 1,304 likes 💬  4 comments "Portland, have you checked out our #dogoodarcade yet? 👾  Come visit us at our new store on NW 23rd Ave. for some frames and games!" (x)

♡ 1,304 likes 💬  4 comments
"Portland, have you checked out our #dogoodarcade yet? 👾  Come visit us at our new store on NW 23rd Ave. for some frames and games!" (x)

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Adobe Project1324 - Cross-Platform Content

From August 2015 to August 2016, I worked at renowned agency Laundry Service for Adobe's Project1324 account. As social media coordinator, I produced some of the client’s highest performing features, with one series receiving over 5,000 likes, 470 shares, and 60 comments on Facebook alone. 

I also engaged directly with users on a daily basis, answering inquiries, highlighting user-generated content, and growing the client's audience. I created an ongoing database of young creatives advocating for social change. Many of these artists were selected for their own content series, rising to the top of the account's most popular posts. My database is still utilized today.

 
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Alix Gutierrez for Project1324

I flew to Los Angeles in the spring of 2016 to photograph and interview emerging illustrator Alix Gutierrez at home in her studio. My photographs for Adobe were featured on the Project1324 Instagram and Facebook, fostering important conversation on the challenges facing female artists in a cutthroat industry. 

♡ 2.9k likes, 116 shares, and 19 comments on Facebook (x).

♡ 191 likes and 2 comments on Instagram (x)

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"I liked the idea of doing what I love for a living, and dominating a mostly male-driven profession by being an unapologetic woman of color." 

"I liked the idea of doing what I love for a living, and dominating a mostly male-driven profession by being an unapologetic woman of color." 

All photographs by Maddie Maschger — 2016

 

Beryl Allee for Project1324

Beryl Allee was one of the artists I knew directly and brought to Adobe. She was photographed by an in-house photographer, and my team and I wrote the copy for her feature. I interviewed Beryl about her work as a young animator and her film, 'Projection,' which explores the bias through which we view other people. Beryl's work was so on-target with our client's audience that her story became one of the top-performing features of all time.

♡ 5.5k likes, 490 shares, and 50 comments on Facebook (x).

♡ 775 likes on Instagram (linked below each photo)

♡ 161 likes on Instagram, 62 likes and 4 shares on Facebook "Nothing is more exhilarating than sitting down with a stack of paper and bringing pencil marks to life." - The feeling's mutual, @berylallee. (x)

♡ 161 likes on Instagram, 62 likes and 4 shares on Facebook
"Nothing is more exhilarating than sitting down with a stack of paper and bringing pencil marks to life." -
The feeling's mutual, @berylallee. (x)

♡ 204 likes on Instagram, 250 likes, 18 shares, and 3 comments on Facebook "Illustrations that explore body image and identity. In the studio with animator @BerylAllee this weekend." (x)

204 likes on Instagram, 250 likes, 18 shares, and 3 comments on Facebook
"Illustrations that explore body image and identity. In the studio with animator @BerylAllee this weekend." (x)

♡ 208 likes on Instagram, 46 likes on Facebook "The moving image really informs how we think about ourselves and each other, and being conscious of this is a big part of my artistic practice." -💡 Seeing the light with @berylallee. (x)

♡ 208 likes on Instagram, 46 likes on Facebook
"The moving image really informs how we think about ourselves and each other, and being conscious of this is a big part of my artistic practice." -💡 Seeing the light with @berylallee. (x)

♡ 202 likes on Instagram, 75 likes on Facebook "I want to make work that encourages people to be skeptical of the assumptions we make about others." Animating a better future with @berylallee 🖥   (x)

202 likes on Instagram, 75 likes on Facebook
"I want to make work that encourages people to be skeptical of the assumptions we make about others." Animating a better future with @berylallee 🖥   (x)

 

All photographs by Laundry Service photographer Seth McGinnis — 2016

 

 More work for Adobe Project1324

♡ 143 likes on Instagram "@oursisterhood uses design to encourage kindness and respect between women. 👭 'We should all be rooting for each other.'" (x) Photo by @oursisterhood, copy by me.

143 likes on Instagram
"@oursisterhood uses design to encourage kindness and respect between women. 👭
'We should all be rooting for each other.'" (x) Photo by @oursisterhood, copy by me.

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As social media coordinator, my job was to create engaging content and to speak directly with users. One of my favorite ways to stimulate engagement was simple polls like the one above that really connected with our community of young artists.

♡ 656 likes, 25 shares, and 4 comments on Facebook "Kara Haupt gives artists a stage to celebrate their creativity through collaboration at Babe Vibes. #CreativeImpact'" (x) Photo by Laundry Service. 

656 likes, 25 shares, and 4 comments on Facebook
"Kara Haupt gives artists a stage to celebrate their creativity through collaboration at Babe Vibes#CreativeImpact'" (x) Photo by Laundry Service. 

I found Kara Haupt for Adobe Project1324 and interviewed her for her Creative Weekends content series. The photos to the right are a part of this feature as well.

♡ 1,310 likes and 4 comments on Instagram "Resist. Get in good trouble. Love those you hold near to your heart." (x)

1,310 likes and 4 comments on Instagram
"Resist. Get in good trouble. Love those you hold near to your heart." (x)

This photograph and copy of mine remains one of the account's top ten posts of 2017.

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"Become the best version of yourself. Fight for it. Fight for you. Sometimes it takes a war; believe in it. Be gentle, but defiant. You can do this. You are doing this. You are becoming your best." 

"Become the best version of yourself. Fight for it. Fight for you. Sometimes it takes a war; believe in it. Be gentle, but defiant. You can do this. You are doing this. You are becoming your best." 

 
 

Personal Work

I currently run two Instagram channels, my personal @kodakfeelings, and my newly-launched photography business @homeandmaker

In the last year of posting from @kodakfeelings, I've created nearly 500 unique posts with compelling copy, sharing my life and art. I received over 26,000 likes and 700 comments in 2016 alone. In the last six months, I've seen an average growth rate of 6.7 percent.

Here is some of the content I've created while sharing my personal triumphs, challenges, and memories. 

 
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♡ 125 likes and 2 comments on Instagram "Be brave enough to be kind." (x)

125 likes and 2 comments on Instagram
"Be brave enough to be kind." (x)

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♡ 112 likes and 4 comments on Instagram "Today my dream girl made us smoothies, asked to watch The X-Files, and talked about chia seeds for a good 45 minutes." (x)

112 likes and 4 comments on Instagram
"Today my dream girl made us smoothies, asked to watch The X-Files, and talked about chia seeds for a good 45 minutes." (x)

♡ 108 likes and 1 comment on Instagram "Maybe *the most* Portland photo I've ever taken." (x)

108 likes and 1 comment on Instagram
"Maybe *the most* Portland photo I've ever taken." (x)

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♡ 128 likes and 3 comments on Instagram "Today, I remember those lost in Orlando a year ago. Tomorrow, my partner and I will drive to our nation's capital to march on Washington in protest of the daily violence against those most vulnerable in our community." (x)

128 likes and 3 comments on Instagram
"Today, I remember those lost in Orlando a year ago. Tomorrow, my partner and I will drive to our nation's capital to march on Washington in protest of the daily violence against those most vulnerable in our community." (x)

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♡ 107 likes and 4 comments on Instagram "This morning we packed all of our belongings into my tiny blue car and set off across the country. For the next month we will be living on the road, with strangers and family, tents and cheap motels. Bring it on." (x)

107 likes and 4 comments on Instagram
"This morning we packed all of our belongings into my tiny blue car and set off across the country. For the next month we will be living on the road, with strangers and family, tents and cheap motels. Bring it on." (x)

 
 

As mentioned, I also recently started my photography business, Home + Maker. Since its launch in mid-July 2017, I've received over 3,600 likes and 150 comments on Instagram, and on average I receive about 40 new followers per week. Home + Maker also has a Facebook and Twitter, but I've been focusing most of my effort on Instagram and SEO marketing for my website. I've run a few short, targeted ads, but most of my follower growth and engagement have come from relevant hashtags chosen through careful research.

I curate and schedule my posts a month in advance, writing unique copy for each post to connect with my community.

 
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♡ 83 likes and 4 comments on Instagram "Aven in Ocean City. @vsco @kodak" (x)

♡ 83 likes and 4 comments on Instagram
"Aven in Ocean City. @vsco @kodak" (x)

♡ 85 likes and 9 comments on Instagram "I used to drive by these houses every day on my commute, always scheming up a shoot. So glad Lindsey and I got to make this together." (x)

85 likes and 9 comments on Instagram
"I used to drive by these houses every day on my commute, always scheming up a shoot. So glad Lindsey and I got to make this together." (x)

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♡ 90 likes and 1 comment on Instagram "A decade of love. 📸  Want to book a photo session for you and your partner? We're here for it. 🙌  Now booking for Philadelphia, Kansas City, and Portland, Oregon." (x)

90 likes and 1 comment on Instagram
"A decade of love. 📸  Want to book a photo session for you and your partner? We're here for it. 🙌  Now booking for Philadelphia, Kansas City, and Portland, Oregon." (x)