Warby Parker

 

Warby Parker - Branded Content

As Brand Lead at Warby Parker, I reported directly to the social media and marketing teams at corporate HQ. Each week, I created original content for the company Instagram, capturing the essence of Portland life at the Warby Parker 'Do Good Arcade.' My posts regularly received 2,000–4,000 likes. 

I was also responsible for organizing and executing events from conception at our store, like our hot cocoa Mad Libs bash 'Just Add Words,' our pup party 'Warby Barker,' and our annual birthday celebration. I documented these events and delivered images to our headquarters in New York.

Here are some of the highlights from my time at Warby Parker. 

 
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♡  2,101 likes 💬 19 comments   " Making new friends at our  #dogoodarcade  in Portland!" (  x  )

2,101 likes 💬 19 comments
"Making new friends at our #dogoodarcade in Portland!" (x)

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♡  1,304 likes 💬 4 comments   " Portland, have you checked out our  #dogoodarcade  yet? 👾 Come visit us at our new store on NW 23rd Ave. for some frames and games!" (  x  )

1,304 likes 💬 4 comments
"Portland, have you checked out our #dogoodarcade yet? 👾 Come visit us at our new store on NW 23rd Ave. for some frames and games!" (x)

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Warby Parker - Summer '17

I created a series of lifestyle and product images for Warby Parker's Summer 2017 Instagram campaign.

These are the images and copy I produced. 

 
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"Find your perfect pair for Pride. #lovewins"

 
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"Wear summer well with Haskell in Crystal and Manzanita. 🎨  #coloroutsidethelines"

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"Show your stripes with Caspar in Jet Black ☀️ #trueblue" 

 
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"What's in your summer stack? 📚 ☕️ #warbyreadinglist"