Where I've Been
Where I've been:
I've spent the last five years working on passionate teams and fine-tuning my skills. Each project has sharpened my talent for branding through compelling copy and visual imagery.
Here are some highlights from the past few years:
Joined the creative team at Hanna Andersson as a Digital Copywriter and and have since become the sole writer of all digital brand content. I oversee all email campaigns, site executions, video content, and seasonal catalogs using our distinct brand voice. I partner with the Creative Director to develop projects from ideation to execution and translate creative strategies into captivating copy.
Spearheaded Warby Parker's Portland brand presence, developing high-performing content which regularly received 2,000–4,000 likes and 50–80 comments on Instagram. Covered exciting events from conception to execution and worked as PR liaison for the Portland Warby Parker "Do Good Arcade."
- Developed multiple content series as Social Media Coordinator for Adobe's Project1324, producing some of the account’s highest performing features. One series received over 5,000 likes, 470 shares, and 60 comments on Facebook alone.
- Wrote daily articles and essays for BUST Magazine and Juxtapoz, dissecting cultural happenings and interviewing major art world players.
Featured on Instagram's own premiere LGBTQ channel "#VisibleMe" as a relevant LGBTQ artist and influencer. #VisibleMe was covered by the Huffington Post and Teen Vogue, and became a finalist in the Shorty Awards for Instagram of the Year.